Experience Authentic African Safaris with Sarafika Tours: A Proudly Black-Owned Safari Company in Tanzania
At Sarafika Tours, we proudly stand as a Black-owned, female-owned safari company, dedicated to providing immersive and sustainable safari experiences across Tanzania. Founded in 2023 and led by a Tanzanian woman deeply rooted in the local community, I returned to Tanzania in 2021 after years abroad—like many in the African diaspora who often say, “one day I will return.” This trip reignited my passion for sharing Africa’s stunning beauty and rich cultural heritage.
Now based in Arusha, the safari capital of East Africa, I am thrilled to showcase the breathtaking landscapes, diverse wildlife, and vibrant cultures that define Tanzania and the wider region. Our location enables us to stay updated on the latest safari trends, ensuring our guests receive authentic and unforgettable experiences.
WHY CHOOSE SARAFIKA TOURS?
Choosing a Black-owned safari company like Sarafika Tours means supporting a local business committed to empowering African communities. We prioritize sustainable tourism, uplift local people, and create memorable experiences for our guests. Our love for Africa’s wildlife, landscapes, and traditions runs deep, and we believe in sharing these treasures respectfully and responsibly.
OUR MISSION: Empowering Communities and Celebrating African Heritage
At Sarafika Tours, we aim to do more than just offer safaris—we’re on a mission to empower local communities and celebrate African culture. As a Black-owned business, we understand the importance of representation. We are committed to creating opportunities for local communities, particularly women and small businesses, to thrive in the tourism industry.
Our safaris are designed to showcase not only Tanzania’s famous wildlife but also its rich cultural tapestry. From the Maasai and Hadzabe people to Swahili traditions along the coast, by choosing Sarafika Tours, you’re not just experiencing Africa; you’re contributing to economic empowerment and sustainable tourism.
MEET OUR ALL-LOCAL TEAM: Passionate About Africa
Our team at Sarafika Tours consists of passionate locals who share an unwavering love for Africa’s wilderness and wildlife. With expert English-speaking guides and friendly staff, we are dedicated to making your safari both unforgettable and personalized. Whether you’re an adventure seeker or a nature lover, we tailor each experience to create lasting memories while respecting Africa’s natural environment.
OUR COMMITMENT TO SUSTAINABLE TOURISM
As a Black-owned safari company, we take sustainability seriously. We believe tourism should uplift local communities, protect the environment, and provide fair employment opportunities. Here’s how Sarafika Tours supports sustainable tourism and empowers local communities:
- Sustainability: We support small, local businesses and eco-friendly practices. Our safari routes and accommodations focus on minimizing environmental impact and benefiting the communities we operate in.
- Conservation: We encourage travelers to bring refillable water bottles to reduce plastic waste during their trip.
- Fair Employment: We offer fair wages and good working conditions for our team, from guides to drivers and support staff. Ethical tourism starts with treating our team with respect.
- Respect for Wildlife: Sarafika Tours strictly adheres to ethical wildlife practices. We do not promote activities that disturb wildlife, like swimming with dolphins or petting animals.
- Personalized Experiences: Each safari is tailored to our guests’ unique interests, whether tracking the Big Five in the Serengeti or exploring Tanzania’s indigenous communities.
WHY BLACK-OWNED MATTERS IN THE SAFARI INDUSTRY
The tourism industry in Africa is dominated by foreign-owned companies, which can limit opportunities for local entrepreneurs and communities. Supporting a Black-owned safari company like Sarafika Tours helps ensure that the economic benefits of tourism remain in Africa, directly empowering local communities.
By choosing Sarafika Tours, you are supporting women’s empowerment and Black entrepreneurship, ensuring that the tourism industry reflects the continent’s rich diversity. We proudly offer safaris that celebrate African excellence while positively impacting the environment and people of Tanzania.
EXPLORE TANZANIA’S HIDDEN GEMS
Tanzania is home to some of Africa’s most iconic destinations. From the endless plains of the Serengeti to the towering peaks of Mount Kilimanjaro, our safaris take you on a journey through the heart of Africa. Beyond these well-known treasures, Tanzania boasts hidden gems—remote wildlife reserves, pristine coastlines, and untouched cultural sites that only a local, Black-owned safari company can introduce you to.
JOIN US ON A JOURNEY OF A LIFETIME
When you choose Sarafika Tours, you’re not just signing up for a tour; you’re joining a movement. You’re supporting sustainability, local communities, and women’s empowerment in Africa. Together, we can protect this beautiful land while creating a better future for generations to come.
Are you ready for an unforgettable adventure?
Karibu sana! (You are very welcome!)
